Content marketing agency secures global beauty house

Birmingham-based content marketing agency HDY has retained its position as creative marketing partner for global beauty house Vivalis.

HDY’s work will include defining Vivalis’ marketing strategy while raising the British brand’s profile amongst industry press.

HDY has also set about working on Vivalis’ consumer brands. These include skin brightening brand, Fade Out and male grooming brand, Below the Belt.

For both, work will span strategy, content marketing, in-market brand research, digitally-focused advertising campaigns, influencer engagement, PR and experiential across all global markets including the UK, Asia and the GCC.

HDY founding partner Angel Gaskell said: “Partnering with such a well-revered and well-respected global beauty house is a huge honour. With its CEO famous for creating the dry shampoo category – a global market now worth $3.3bn – Vivalis are tried and tested industry experts.”

Vivalis owner and CEO Graham Lynch-Staunton added: “Spanning strategic build to delivery, we’ve been thoroughly impressed with HDY. Working at pace with a can-do attitude, the commercially savvy team understood our challenges from day one. We can’t wait to continue the journey.”

The new win adds beauty to HDY’s specialisms, which also include travel & transportation, B2B technology, property and education.

Pictured from left to right: Kira Fincham (HDY, account executive), Sue Lynch-Staunton (Vivalis, commercial director, UK & Europe), Angel Gaskell (HDY, co-founder), Graham Lynch-Staunton, (Vivalis, owner and CEO), Sian Williams (HDY, digital marketing manager), Annie Paget (Vivalis, marketing manager, brand & communications)