Electric car brand drives into shopping centre
Swedish electric car brand Polestar has opened its first Midlands outlet at Touchwood Shopping Centre in Solihull.
Polestar’s arrival is part of the wider diversification of the offering at Touchwood by centre owner Ardent UK, alongside appointed asset manager Sovereign Centros.
The fully-electric automotive manufacturer has taken 5,100 sq ft of space on a new ten-year lease to showcase its cutting-edge technology and immersive in-store experience.
The arrival at comes on the back of the recent opening by Swiss watchmaker Tag Heuer, which is trading from a 1,620 sq ft store within Touchwood’s Crescent Arcade.
Andrew Hilston, managing director at Ardent, said: “We are delighted to welcome Polestar to Touchwood. Polestar is an innovative industry leader and will bring an entirely new offering to our tenant line-up, in tandem with Tag Heuer. The next few months are an exciting time for Touchwood as it prepares to play a leading role in the Council’s ambitious growth plans, especially with the 2022 Commonwealth Games just round the corner, during which Solihull will host over half of the events.”
Jonathan Goodman, head of Polestar UK, added: “The Polestar Space in Solihull is located in a pivotal retail destination in the Midlands making it easier than ever for consumers to interact with the brand. Our Spaces continue to allow our customers, not us, to define and shape the experience they have with Polestar. With no sales pressure, an intimate environment and cutting edge technology we continue to put the fun back into buying a car.”
