Birmingham venue undergoes transformation to après ski-themed bar

This November, a Birmingham bar will undergo a transformation, changing its name and identity.

Heidi’s on Broad Street will be rebranded as Barbara’s Bier Haus, with its launch featuring Ski Sunday, live music, and beloved mountain-themed favourites, including après ski sing-alongs and the popular beer and Aperol Spritz towers.

Barbara’s Bier Haus is an après ski-themed bar that aims to “bring the mountain atmosphere to the high street.”

Venue manager for Barbara’s Bier Haus,  Jamie Whittingham, said: “We can’t wait to introduce Barbara to Birmingham and show the city what we can offer. Heidi’s has been an amazing adventure but it’s time to build on what we’ve been doing for the last two years. Just in time for the ski season, we’re set to put on the best parties and bring the mountain vibe to Birmingham.”

NEOS’ chief executive officer, Russell Quelch, said: “This is an exciting phase for NEOS. We are confident that we have the winning formula to create seriously good fun spaces for people of all ages to eat, drink, dance, play and watch sports. Investing £25 million in our party bar concepts, starting with the brand launch of Barbara’s Bier Haus in Birmingham, will lay a solid foundation for the future growth of the business.”