Agencies: Wild, HUB, Fox
Wild PR
Folk arts and witch craft brand, The Witchery, based in Salem, Massachusetts, US, has appointed Yorkshire PR agency Wild PR to support its growth as it expands into the UK.
Following exceptional growth in the USA, Wild PR has been appointed to help increase awareness and visibility of The Witchery’s latest venture, Wheel of Fate, an Edinburgh-based store and e-commerce retailer.
After securing a two-year lease, Wheel of Fate will be adopting a similar business model to the USA store, offering authentic and memorable crafting workshops such as broom making, bookbinding, and fibre arts, as well as selling art from local artists and workshop kits to make at home.
To support footfall, brand awareness and visibility of the new store, Wild PR will help elevate the brand’s presence both locally and online, with an aim to drive workshop bookings through a tailored SEO-focused digital PR strategy.
Wild PR specialises in creating stand-out PR campaigns and identifying tactics needed to achieve the best possible results through a mix of traditional and digital PR, SEO-focused content creation and social media.
The SEO-driven PR agency works with clients in the e-commerce, travel, health, manufacturing and professional services sectors, including BPI Auctions, Specialist Glass Products, The Kid Collective, Fertility Matters at Work and Heald, among others.
Tara McGilvray-Guard, co-founder of Wheel of Fate,said, “We’re more than grateful to have found Wild PR. As a small business with a unique customer base, it was important to us that we reach the right people with an aligned vision. The team at Wild took the time to get to know us and find out what set our brand apart, which set us up for growth in the areas we needed most!”
Katrina Cliffe, managing director of Wild PR, added, “We’re delighted to have been chosen to work alongside Wheel of Fate to support its new store opening. Working with brands like this is always exciting as their offerings are unique, allowing us to be a little more creative with our campaign work and explore new topics. We look forward to helping the new sister store increase visibility online and in-store.”
HUB
Integrated agency HUB has added luxury garden room manufacturer My Modular to its growing client roster, having won the pitch to manage the brand’s social media strategy and content moving forward.
My Modular is a renowned provider of innovative modular buildings designed for work, rest and play, including home offices, gyms, outdoor kitchens, and classrooms. Founded in 2020 as a response to consumer demand for more flexible living space, My Modular has seen significant growth across the UK in only three years – even gaining the attention of household names such as Katherine Ryan and Louis Theroux.
The partnership will see HUB deliver My Modular’s paid and organic social media marketing strategy, increasing brand awareness and expanding customer reach across Instagram, Pinterest, Facebook, LinkedIn, and Twitter.
“We are incredibly excited to have My Modular join our growing roster of retained clients,” said Rob Shaw, CEO of HUB. “Their product is genuinely fantastic, and their commitment to quality and customer satisfaction aligns perfectly with HUB’s passion for driving our own clients’ success.
“This win is also especially poignant for HUB, as My Modular marks our first client win since
the launch of our new brand in May,” he continued. “It’s fantastic to see that the hard work of our creatives has paid off, and that the new brand is resonating with our target audience.”
Stuart Davison, Managing Director of My Modular, has also expressed his enthusiasm for the partnership. “Choosing HUB as our social media marketing agency was an easy decision,” he said. “We needed a partner with experience in the home and garden industry, the capability to capture visual content, and the technical know-how to drive awareness in both B2C and B2B markets. HUB hits every one of these criteria.”
Fox
Fox Agency has announced ‘extremely positive’ half year results as it eyes significant growth opportunities presented by the latest UK – US Transatlantic Declaration.
B2B technology marketing specialist, Fox Agency, which has offices in the UK and Germany, is seeking further expansion into the US market to better-serve growing demand across technology markets covered by the Transatlantic Declaration signed by UK PM, Rishi Sunak and US President, Joe Biden in Washington last week.
The agency, which reported a 15% increase in revenues and 120% increase in profits for the 6 months to April 2023, has experienced growth across existing global technology accounts – including global technology consultancy, BearingPoint and digital-age networking, communications and cloud solutions provider, Alcatel-Lucent Enterprise; as well as 9 new client appointments spanning multiple technology markets across the US and Europe.
Due to its involvement across technology markets covered by the declaration, Fox is well-positioned to maximise opportunities presented by the latest UK – US economic partnership.
Ben Fox, Co-Founder and Director at Fox Agency said, “It is great to see technology at the forefront of this new deal between the US and UK, which mirrors the trend for closer partnership we have experienced over the last six months. Our experience and expertise within strategically important technology markets, including Data, AI, EV Battery and EV Manufacturing Supply Chain, Future Telecoms, and Green Energy means we are well-positioned to accelerate growth as we look to further expand into the US market.
“Following the launch of our Germany office in early 2023, we see our expansion in the US as the natural next step in our plan to deliver for global tech clients across the UK, Europe, and North America.”
Since January 2023, Fox Agency has made eight new senior appointments across Strategy & Planning, PR, 3D & Motion, Marketing, and Project Management. The agency, which is headquartered in London, moved into a new Leeds city centre office in January and opened its new Germany office March 2023 in the Medienhafen district of Düsseldorf.
