Agency roundup: Wish; Hatch; Principles; and more

Leeds-based marketing agency, Wish, has netted two more major client wins on the eve of its 20th anniversary.

It has welcomed Aston Services Group and ARC Regulatory to its client list.

Facilities management company Aston Services Group appointed Wish to build brand awareness for its nationwide business across both digital and traditional platforms. 

The agency has already set about developing a strong social media persona, while working on direct mail campaigns, PR and supporting material as well as providing website support and hosting.

Northern Ireland-based ARC Regulatory has chosen Wish as a key marketing partner to deliver consultancy and creative services and develop a new website that will support their CRO and regulatory compliance precision medicine business worldwide.

Wish director, Wilf Geldart, said: “Creatively we have a very talented team, experienced across all platforms, who achieve work that is on-brand yet pushes the boundaries. 

“We are pleased that these two businesses have chosen Wish and are excited to support and develop their marketing strategies in order to achieve their business goals.”

Wish has recently invested in new premises in Leeds and London, continuing to grow its team.

It has built and launched websites for a variety of clients, recently including United Gas & Power, Burgess Pet Care and interiors specialist, 161 London. The agency’s client list includes DB Cargo, Denso and Redmayne Bentley.

:::

Leeds-headquartered creative communications agency, Hatch, is raising a toast to celebrate welcoming The Cocktail Co as a new client.

The Cocktail Co, a producer of bar-quality, ready-to-drink cocktails, has appointed the agency on a retained press office basis to help raise its profile amongst consumers, as well as the on and off-trade.

Hatch, which specialises in food and drink PR, social media, activation and content, was appointed following a successful three-month project for the brand, which saw its cocktails featured on the likes of This Morning, Mail Online, Daily Mirror, Metro, The Sun, and more.

Helen Simpson, performance and development director at the agency, said: “It’s been an absolute delight to have worked with The Cocktail Co over recent months, and we’re beyond thrilled to be continuing the relationship on an ongoing, retained basis.

“The brand has such an inspiring story to tell – starting from a Covid lockdown venture, to now being stocked in the likes of Booths and Morrisons, and we can’t wait to work alongside The Cocktail Co to help the brand continue to go from strength-to-strength.”

Abby Matthews, director of The Cocktail Co, said: “We’re really excited to have formed this new partnership with Hatch.

“We couldn’t have found a better company to help us achieve our new goals as a brand and having already delivered some amazing results for us, we can’t wait to see where the rest of the year takes us.”

:::

Start-up Good Dog Food, has appointed Principles to help launch the first cultivated meat product for cats and dogs in Europe, starting with the UK market.

The Leeds-based brand communications agency has been tasked with developing the strategic and creative brand positioning as well as cross-channel execution to launch the innovative first-of-a-kind brand.

Ben Norman, Principles’ strategy director, said: “We’ve been massively inspired by the team at Good Dog Food from day one, what they’re doing has the potential to really change the world so it’s a privilege to be given the opportunity, and responsibility to launch such a progressive brand.

“I’m also really chuffed to see the new proposition we’ve developed, with the input of so many marketing leaders, bear fruit and resonate with clients new and existing.”

Owen Ensor, CEO at Good Dog Food, added: “From day one Principles have understood what we’re trying to achieve.

“Launching a new brand in a brand new product category is challenging and Principles have been up for it from the start. We’ve enjoyed working with the team this far and we can’t wait to see the end result.”

Principles, which has recently made two senior hires and won several new clients, aims to double its turnover and profit within two years.

:::

Brighouse-based Faith Brand Communications has been appointed by two Yorkshire brands to grow their profile through a combination of media relations and digital marketing services. 

The agency has been brought on board by digital consultancy true9 and online news outlet Huddersfield Hub.

Halifax-based true9 is a full-stack engineering and UX design partner for businesses seeking digital transformation and consultancy.

It counts organisations such as Channel 4, Lloyds Private Banking, and the NHS, among its client portfolio.

Faith has been appointed to help build awareness of true9’s services by growing the consultancy’s social media presence and securing positive media coverage for the brand, as it seeks to continue on its growth trajectory. 

Chris Richardson, managing director at true9, said: “We’re very excited to start investing further in our brand image and embark on that journey with Faith.

“Since starting to work with the team, we’ve already seen our name broadcast out there more than ever before, and we’re eager to see where this new partnership will take us.”

The communications agency is supporting hyper local online media outlet Huddersfield Hub through a digital marketing strategy.

Faith will deliver paid social media campaigns, e-mail marketing and strategic brand-building tactics to widen the reach of the outlet’s readership and unlock new commercial opportunities for the brand.

Activity will include developing a commercial brochure to promote sponsorship of Huddersfield Hub and implementing an online payment gateway.

Huddersfield Hub, a community interest company, was set up by journalists Martin Shaw and Steven Downes in February 2021 to promote the town and focus on positive news, business, grassroots sport, what’s on and entertainment.

Shaw said: “We are thrilled to have Faith Brand Communications on board to help us elevate the presence of Huddersfield Hub.

“We’re working together to grow our readership and unlock new commercial opportunities for our positive news outlet. This partnership is an exciting step towards further growth and impact in our local community.”

Managing director of Faith Brand Communications, Stefanie Hopkins, added: “These partnerships highlight businesses’ confidence in investing in communications to support their growth and we are committed to delivering this through digital and traditional communications channels.

“It is brilliant to be working across two very different sectors, and we’re looking forward to helping to bolster the influence of both firms.”