Agency roundup: Perfect Storm; CreativeRace; Propaganda; and more

Greenland Seeds has appointed Leeds-based digital agency Perfect Storm to create its digital marketing strategy.

Perfect Storm will assist the company in its mission to support farmers and agricultural businesses with innovative and sustainable seed solutions, ranging from grass and forage seeds to specialised varieties tailored for diverse climates and soil types.

Greenland Seeds works with agricultural professionals across the UK, ensuring they have access to products that enhance crop yield and quality.

Michael Hoff, managing director at Greenland Seeds, said: “We were impressed by the collaborative approach suggested by Perfect Storm, which is designed to align marketing initiatives directly with our business objectives.

“Importantly, key performance indicators will be monitored to help drive measurable commercial success.

“This partnership represents an opportunity to enhance Greenland’s industry leadership by building stronger relationships with our customers, expanding our reach through innovative digital strategies. We’re excited to see where 2025 will take us.”

Dan Svikis, strategy and effectiveness director at Perfect Storm, added: “Greenland Seeds has an incredible history of providing solutions that truly support agricultural progress.

“We’re thrilled to partner with the organisation to translate their customer-first ethos into a digital marketing strategy that strengthens their connection with their audience and drives sustainable growth.”

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CreativeRace, an integrated marketing agency, has relocated to Joseph’s Well, an office complex in Leeds.

It now occupies 5,209 sq ft of workspace on the ground floor of the property.

Joseph’s Well, managed by J Pullan and Sons Ltd, was originally a 19th century mill.

It has been refurbished to provide working spaces designed to inspire creativity and independence.

Gordon Bethell, of CreativeRace, said: “As our current lease came to renewal, we took the opportunity to reflect on our future requirements and focused on a workspace that inspired creativity and content creation whilst serving our functional needs.

“Taking such an iconic space as The Well where legendary performances from the likes of The Killers, Kaiser Chiefs and Keane all appeared felt like a celebration of independence.

“A key draw to the space was the bespoke design and fit out service from Pullans’, whose team blended original historical features, re-purposing the original dance floor as a dedicated photography studio and throughout the whole re-fit kept an industrial chic look and feel.”

Bruce Strachan, property director at Pullans, added: “We are happy to welcome CreativeRace to our landmark building and have worked closely with them to design a dynamic, creative environment that meets their current and future needs.

“It’s a great example of how we continue to adapt and evolve our spaces to support modern businesses, whilst taking a sustainable approach and recycling and repurposing materials.

“The demand for unique fit-for-purpose office space in Leeds remains robust, and our investment in Joseph’s Well reflects both the growing confidence in the local economy and the evolution of workspaces as businesses are favouring a return to the office.”

Carter Towler and WSB are joint agent marketing agents for Joseph’s Well. Carter Towler also acted for CreativeRace in this letting.

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Leeds-based brand consultancy, Propaganda, has been appointed by hair styling brand CLOUD NINE as its lead marketing and creative agency.

The appointment marks a significant return to working with the brand that Propaganda initially helped to create in 2009.

The seven-figure account, previously held by IMA Home, was awarded without a pitch.

The Yorkshire-based hair styling business is celebrating its 15th year and has ambitious targets for growth across its global retail and e-commerce estate.

Propaganda will now be working with the board to drive the strategic brand recommendations and creative campaigning.

Danny Emmett, CLOUD NINE CEO, said: “Celebrating our 15th year in business is the perfect time to reflect on our success to date but also to accelerate our future growth ambitions.

“Propaganda were pivotal in the formation of the brand and since we re-engaged with them in August, we have been impressed with our recent campaign and the Brand DiscoveryTM work they have undertaken.

“This appointment marks an exciting new chapter for CLOUD NINE.”

Propaganda’s strategy and planning director, Tom Fowler, said: “We are happy to see CLOUD NINE return to the Propaganda fold.

“It feels like a homecoming, and we are excited to reunite with many of the talented team members at Cloud Nine.

“Propaganda played a vital role in creating the brand back in 2009, and we can’t wait to implement our strategic recommendations and make a huge impact on the hair sector again.”

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Leeds-based performance-led marketing communications agency, Source, has partnered with professional podcast production company, Ginger Wizard Productions to enhance its service offering to clients.

The partnership is a strategic step forward for Source as it continues to expand its creative suite.

By working with Ginger Wizard Productions the agency can now provide podcasting solutions tailored to meet the growing demand from clients for engaging and authentic audio content.

Ginger Wizard Productions was founded in 2023 by Nick Wilmshurst, who brings 25 years of experience in broadcast production at the BBC.

During his time with the national broadcaster, he honed his craft across a range of roles, from producing and directing to mastering the intricacies of audio storytelling.

He has worked on award-winning programmes such as BBC Breakfast, Radio 2 and local radioHe now channels his expertise into helping brands and individuals create impactful podcasts that resonate with listeners.

Martha Phillips, director at Source said: “We’re at an exciting time of growth at Source and are looking forward to working alongside someone with Nick’s expertise.

“We look to equip our clients with creative tools to tell their stories effectively, and one fantastic way of doing this is through an engaging podcast.

“Podcasting is a growing market, and we are seeing more and more requests from clients who recognise its potential to connect with audiences in a meaningful way.

“We’re confident that Ginger Wizard Productions shares our values of quality service and will help our clients achieve their business goals.”

Wilmshurst added: “Podcasts are a growing medium for companies to really resonate with listeners.

“By partnering with Source, we’re able to bring our expertise to a broader audience and help brands achieve their marketing goals in creative ways.

“It’s a great opportunity for us to leverage the experience and knowledge of the team at Source to combine our services and offer a really fantastic product.”

The partnership comes on the back of a number of new client wins for Source, including Winstons Solicitors, Skipton Business Finance and Stridon.

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