New York launch heralds glittering future for cosmetics brand

A fast-growing cosmetics company founded in Lincoln in 2013 has expanded into the US.

Beauty Boulevard (styled BLVD), which was crowned winner of the Small Business Award at the 2019 East Midlands Business Masters Awards, has now launched its flagship product Glitter Lips in New York.

Glitter Lips is already available at over 700 stockists across the UK and Ireland including Boots, Superdrug, Fenwick’s, Bentalls, Sally’s, Topshop Oxford Street and selected national airports.

The brand also has a growing retail presence in Italy, France and Dubai.

Beauty Boulevard co-founder Paula Short said: “From our initial idea and sales within our own Hair and Beauty salon, to supplying some of the largest retailers in the world, this has been one of the most exciting, fun and exhilarating adventures of my life. I cannot wait to see what we can achieve in the USA – its beyond my wildest expectations.”