Cartwright lands international health brand contract
Nottingham-based PR agency, Cartwright Communications, has secured a major account win with global health and wellbeing brand Jeunesse.
Jeunesse Global was established in the US in 2009 and produces anti-ageing products which include bestselling Luminesce skincare range and unique nutritional supplement Reserve.
Carwright Communications will launch the firm into the UK market with a national media PR campaign.
General manager UK and Western Europe, Julie Tatarczuk, said: “Jeunesse is a global movement that not only empowers people to reach their full potential, no matter their age, with its successful network marketing growth strategy – but it is backed by a range of fantastic products which demonstrate one shared goal to reverse the ageing process.”
“Already demonstrating massive success across the world, our entry into the UK market is reliant upon a strong visionary PR and marketing strategy to draw attention to both the opportunity available to join the Jeunesse distributor network, as well as communicating the efficacy of its product range.
“We are looking forward to working with the Cartwright team to deliver these important messages and establish Jeunesse in the UK,” she said.
Rachel Cullis Dorsett who heads Cartwright’s consumer sector said: “We are delighted to have been appointed by Jeunesse. As an innovative, family-run business, which strives to educate generations with its range of products as well provide unbelievable opportunities as a distributor, there is an exciting story to be told behind this growing company.
