Nottingham Boots Island redevelopment moves a step closer with PR and marketing instructions

L-R Helen Andrews of RizkMcCay, Terje Width of Lavignac, Lorraine Baggs of Invest in Nottingham, Christopher Ware of Conygar, Liz Cartwright and Freddie Jones of Conygar

Nottingham-based PR firm Cartwright Communications and marketing firm RizkMcCay have been appointed by the development company which is set to regenerate the 40-acre former Boots Island site.

Cartwright and RizkMcCay have been instructed by Conygar Investment Company.

Christopher Ware of Conygar said: “We were keen to use Nottingham companies to help us create PR, branding and marketing for this significant site which is to see a major development to include grade A office space, student accommodation, much-needed residential units, creative spaces and a linear park.

“This is a longstanding scheme – it could take up to ten years to complete this large and important site – and it was vital we had city partners like Cartwright and RizkMcCay to help us on this significant journey.

“Nottingham is brimming with creative talent, and we were keen to use businesses within Nottingham which had a knowledge of the site, and the city and also understood the site’s economic importance to city growth.”

Conygar the Nottingham site for £13.5m in 2016. The wasteland site has seen a number of on-off plans for redevelopment over two decades. Now, says Conygar, it will be named and branded “to reflect the future vision of the aspirations of the city”.

RizkMcCay will be delivering marketing for the site, including branding and marketing.

Helen Andrews, account director at RizkMcCay, said: “We are delighted to be working with Conygar on this scheme. We have seen this site struggle over the years, with previous owners unable to deliver their plans. We are impressed with Conygar’s proven track record of delivering major schemes on this scale – I am convinced Nottingham will now see a transformation on this too-long derelict site.

Liz Cartwright, managing director of Cartwright Communications, said: “Cartwright is a company which has vast knowledge in this area and we are looking forward to working closely with the team to support their activity and drive forward great communications to highlight the real potential of this site.”

The scheme is slated to bring forward new homes, Grade A office space, creative incubator space, a high-end hotel, retail units, a ‘linear’ park and community space as well as student accommodation to the city.

Conygar is working with regeneration specialist Lavignac Securities to deliver the site, which lies between Manvers Street at the bottom of Sneinton and London Road.

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