Australian virtual reality gaming centre to open in Nottingham

meetspaceVR is bringing Zero Latency, the free-roam, multiplayer virtual reality gaming to intu Victoria Centre in Nottingham in October.

The company has signed a six-year lease with intu to occupy a 6,000 sq ft unit in the upper mall of intu Victoria Centre.

Founded in 2014 in Australia, Zero Latency is the pioneer in warehouse scale, free-roam, multiplayer virtual reality entertainment. It operates from 19 venues in 10 countries across 4 continents, with over 500,000 games played to date. Free-roam virtual reality (FRVR) represents the next level in social entertainment, allowing players to explore virtual worlds as they would do in real life.

Zero Latency’s advanced platform will provide thousands of customers visiting intu Victoria Centre with an immersive gaming experience where they use their bodies as the controller via wearable technology. Up to eight players at a time can take on a variety of epic virtual challenges, including battling armies of zombies and droids and drones.

Martin Breeden, development director for intu, said: “meetspaceVR is an exciting new brand that brings the global phenomenon of free roam VR gaming to the heart of Nottingham.”

“We piloted a VR winter wonderland experience two years ago, and so we have a great understanding of its impact on dwell time, customer loyalty and the shopping experience. We’re excited to welcome meetspaceVR to intu Victoria Centre, as we continue to demonstrate our commitment to creating the very best retail destinations; providing our shoppers with yet another reason to visit from further afield and enjoy compelling experiences.”

John Lilley, chief executive officer for meetspaceVR, said: “We can’t wait to bring this amazing, next generation of social VR technology to the UK. VR technology and e-sports will evolve quickly and we are committed to bring the best in class experiences together under one roof. intu Victoria Centre is the perfect location for our first UK opening because of its excellent location and wide appeal as a go-to destination for millions of people every year.”