International make-up brand opens Nottingham store

Make-up giant Morphe is set to open a new store in Nottingham’s intu Victoria Centre – just its third outside of London.

Morphe was founded by brother and sister duo, Linda and Chris Tawil. The firm is currently distributed in 33 retail stores throughout the United States, Canada, and the United Kingdom and will be available in 38 retail stores by the end of August 2019.

Nick Round, regional managing director, intu said: “We’re excited to welcome Morphe to intu Victoria Centre which is a popular retail space where shoppers want to be, and we’re sure the brand will thrive here. Morphe’s offering of professional-grade make-up at affordable prices is certain to be a hit with the centre’s style-conscious customers. Morphe will be joining a strong retail mix at intu Victoria Centre that continues to drive high footfall and longer dwell times.”

Mark Spillman, Morphe General Manager EMEA, said: “We’re confident that intu Victoria Centre’s high annual footfall, great mix of international brands, and its setting at the heart of Nottingham city centre makes it the perfect location for Morphe. We’re so excited to introduce our products to Morphe Babes in the East Midlands as we continue to grow our brand in the UK.”