Tech firm could open East Mids office after landing £11m investment

Tech firm AND Digital could move into the East Midlands after securing an £11m equity investment from investor BGF.

AND Digital, which was set up in 2014, has rolled out offices – known as “clubs” – across the UK, including in London, Manchester, Leeds, Halifax and Reading. Its first club in Scotland, in Edinburgh club, was announced today.

The firm says it “accelerates the digital capabilities” of large enterprise clients, giving them “the ability to build products and grow their internal digital capability”. Its client base includes British Airways, Gousto, NBrown Group and IAG Cargo.

The funding from minority investor, BGF, will be used to open further new clubs across the UK and internationally. A spokesperson told that a club in the Midlands hasn’t been ruled out.

Paramjit Uppal, founder of AND Digital, said: “AND has been on a massive growth journey since our start-up days in 2014. We’ve built a truly remarkable company, based on a unique club model, which has accelerated our clients’ digital capabilities and helped to grow tech talent throughout the UK.

“With confidence in our model and strong demand for our services, we’ve set an even bigger goal for ourselves: to take what we have built and now make a global impact – that’s our BHAG, or ‘big hairy audacious goal’, for 2025.

“The growth funding from BGF provides the financial resources to really go for our BHAG 2025. With it, we can make essential investments that will fuel our growth, with the freedom to challenge more traditional ways and assumptions about how companies scale and grow. That allows us to focus on building a company that really does stand out – in what it believes, how it works and how it grows.

“BGF is a perfect partner for us and, throughout our discussions, has shown its deep belief in our business with a mindset that allows us to now get on with it. I’m excited for the future, and can already see our BHAG over the near horizon.”

Alex Snodgrass, an investor at BGF who will join the board of AND Digital, said: “AND Digital is a fantastic business, with a truly innovative and scaleable approach to delivering technology services of the highest quality. Paramjit and the team have built an excellent track record in the market through working with some of the UK’s biggest enterprises. We’re delighted to be joining the business at such an exciting time, supporting the next stage of its growth journey to further expand across the UK and build an international offering.”