Foxes team up with Kasabian to launch new merchandise range
Leicester City FC has teamed up with British band, Kasabian, to launch a new merchandise range.
The collaboration with Kasabian – who hail from Leicester – will see the Foxes work with merchandise and brand management company, Bravado, for a second time following the success of 2017’s inaugural Kasabian for LCFC collection.
The new range, which was launched online yesterday (Thursday) evening will also be available in-store once it is deemed safe for the Foxes Fanstore at King Power Stadium to re-open. The offering will include selected slogan tees and branded items including keyrings, mugs and scarves.
Leicester City’s head of retail, Ben Elkington, said: “Our partnership with Kasabian is an exciting one for the Football Club and the collection we’re launching is one that we believe will really connect with our shared supporters to celebrate Leicester.
“The first range back in 2017 was a big success and it’s great to be able to build on that with a fantastic range of new merchandise that brings together the worlds of sport, music and fashion for Leicester City’s supporters.”
Kasabian are among Leicester City’s most famous supporters, with the band performing at the Champions Party, after the Club’s Premier League title success in 2015/16, as well as two sold-out nights at King Power Stadium.
Keith Taperell, vice president retail & sales, Bravado UK, said: “We’re very pleased to be able to utilise Bravado’s bespoke approach to bring Kasabian and Leicester City Football Club together again in partnership, to offer an exclusive collection of products and memorabilia for their mutual fans.”