Retailer reveals bumper festive trading performance

Debbie Robinson

Central England Co-op can today announce a 9.2% increase in like-for-like sales over the Christmas and New Year period.

The Society, which has over 260 food stores across 16 counties, recorded growth for the key three festive trading weeks ending 2 January.

Community-based convenience stores traded very strongly, with Central England Co-op also enjoying a bumper Christmas Eve, New Year’s Eve and New Year’s Day.

Areas that saw major rises in sales included the firm’s Irresistible range, Pink Prosecco and its popular turkey meal deal.

Debbie Robinson, chief executive at Central England Co-operative, said: Our focus this festive season was to provide our members, customers and communities with access to food, essentials and vital services in a safe and secure environment.

“The Society’s strong performance during this time reflects the incredible efforts of all our teams across our Food businesses, our Funeral businesses and our support teams.

“Thank you to all of our colleagues for their outstanding contribution to the Society throughout the whole of 2020, and to our members and customers for their continued support and loyalty.”