Digital agency switched on for LG Electronics contract

Nottingham digital marketing agency Hallam has won a contract with LG Electronics to drive their brand forward in 2021.

Hallam will be delivering a full digital marketing service.

Since being established in 1958, LG has become an established leader in the electronics industry and is a recognised global brand. The multibillion-dollar business operates from 80 countries across the world.

The partnership with LG follows on from the agency being appointed by WatchPilot, a leading watch retailer in the UK and US market, and Boots Hearingcare, the country’s leading hearing care provider, to enhance the digital marketing function.

Matt Berry, client services director at Hallam, said: “We’re delighted to be working with a respected and trusted global brand such as LG. As we continue our journey as a strategic agency, this is a perfect mutual fit and we just can’t wait to get started.”

Simon Azari, marketing manager at LG, said: “We approached Hallam with a specific task in mind and we found the agency’s strategic approach to be just what we were looking for. Their team went to great lengths to understand our business, our audience, and its challenges, but what impressed us most is how they came up with solutions to drive the brand forward.

“We’re looking forward to working with Hallam for what we’re sure will be an exciting 2021.”