Nottingham auction house launches online luxury shop

Nottingham-based online auction house John Pye has launched an online store – the John Pye Luxury Shop – allowing customers to purchase one-of-a-kind items from high-end designers.

The online shop signals a diversification for John Pye, which has held luxury auctions since 1968, and is part of a new business model for the firm. Bidders can also now experience both auction prices and “buy it now” prices.

The shop will sell brands such as Rolex, Omega and Tag Heuer as well as exclusive jewellery such as the David Jerome Collection, which is available for personal viewings.

Adam Pye, managing director at John Pye Auctions, said: “We’re delighted to launch the John Pye Luxury Shop and add another string to our bow. We already have a number of divisions – including property, luxury, trade and more – so we’re delighted to add the Luxury Shop to our growing roster of companies.

“We’ve held luxury auctions for many years, but we wanted to offer our customers a direct buying experience to make shopping even easier. Our aim is to reach a wider target market, as well as provide our existing customers with an even larger range of luxury assets and jewellery at the click of a button.”

The Luxury Shop is just one of John Pye’s latest launches, having recently expanded into Northern Ireland with a new site and team, as well as reopened its former site in Derby. The online auctioneers also launched a trade platform last year, selling pallets of stock from high street giant John Lewis as well as the liquified Bright House as the pandemic forced many businesses to close.

Paul Hird, who heads up the John Pye Luxury Shop, said: “Opening an online space for luxury assets is a very exciting opportunity for John Pye. Many shoppers are continuing to make purchases from the comfort of their own home, so they can now directly shop for unique and bespoke items all in one place.

“Whether your priority is the speed and ease of shopping or snagging a deal at auction, with both our direct shopping and auction offerings, we’re able to offer something for everyone and we look forward to welcoming new customers to our existing database, with the potential to sell luxury items through the shop.

“We’re also delighted to be launching with the David Jerome Collection, which consists of ethically-sourced precious gemstones from around the world, and we will be continually introducing new stock from established and sought-after brands.”