Derby marketing agency acquires Carmichael Collective

Derby-based marketing agency Koobr has agreed terms to acquire Carmichael Collective, formerly owned by Murray Carmichael-Smith.

Carmichael-Smith formerly ran Nottingham-based bcsAgency.

Koobr, a full-service creative marketing agency, says the acquisition will not only it in the East Midlands, but nationally and internationally across a variety of sectors.

Carmichael-Smith said: “I have worked with Craig Barker and the team at Koobr for a number of years and know that their ethos and quality of work align with the high standards that our customers have come to expect. I am excited to see how the business evolves and develops with a new team driving it forward.”

Barker, director at Koobr, said: “For many years Murray has been an inspiration and mentor to us. We are looking forward to building on the fantastic work and achievements that Murray and his team have accomplished during the last two decades.”

Koobr says it is looking for other potential acquisition opportunities to help fuel its growth plans for the future.

Barker added: “The challenges of the last few months have forced many to question the priorities in their life. We recognise that many business owners that have worked hard to create a successful company are now looking for a change in direction. The experience we’ve had with Carmichael Collective has inspired us to look for further acquisition opportunities as part of our growth strategy.”