Skeleton creates video for BDO to help confront racism

Nottingham video production agency Skeleton has helped accountancy giant BDO spark conversations about race, diversity and inclusion through a thought-provoking video.

The message is to be “courageous, step forward, ask questions and do the research to understand the system of racism and how we can fight against it, within the workplace and beyond”.

Skeleton’s Jonathan English said: “Conversations about race, diversity and inclusion within the workplace is a complex space to navigate; a topic that is known to be challenging in itself.

“This project required a thoughtful approach to both amplify the voices of BDO’s BAME team members and ensure the messages had the power to connect with everyone. BDO needed to be able to trust Skeleton to provide something brave, thought-provoking and inspirational for their internal teams that could also break out into the wider world.

Nazia Nathu, senior internal communications manager at BDO added: “We came to Skeleton with quite a sensitive proposal and an idea of where we wanted to be, but a bit of a blank slate. We were phenomenally blown away, They took our brief, challenged it, and created such a poignant, powerful, and thought-provoking piece.

“I was able to have complete faith in them as they evolved it into something we didn’t even imagine. Best of all, it has empowered our colleagues to have conversations about race with confidence.

Watch Pull up a chair: let’s talk about race here: