Baby store goes for growth with new premises

Kelly Carter

Nottingham baby store Little Angels has tripled its footprint in the city, making it one of the largest outlets of its kind in the Midlands.

The company has taken the lease on 15,000 sq ft of space next door to its existing base on Prospect Street in Radford. The premises is now ready to open for business following a full refurbishment.

Little Angels will add three new members of staff to its team as a result of the move, taking its total headcount to thirteen.

Founder Kelly Carter said: “It’s an absolutely beautiful building – about 200 years old – and it’s got really stunning period windows and high ceilings.

“I was filled with joy and horror at the same time – first of all, I could see its potential, but second of all, it was scary as hell because the roof needed repairing and the place needed gutting. It looked like an absolutely massive job.

“Everyone, including my husband and suppliers, who has seen the scale of the project, has been laughing at me and all have said it’s impossible to turn this around in eight weeks.”

“But I’ll be the one having the last laugh”, she added.

The company is also mulling plans to install a café at the site.

Click here to sign up to receive our new South West business news...
Close