Frasers Group reveals plans to move HQ away from East Midlands

How the new campus could look

Frasers Group has submitted a planning application for a global headquarters campus at Ansty in Rugby, Warwickshire.

If approved, the campus is expected to create 7,500 jobs and create £300m in GVA for the region.

Frasers Group includes Sports Direct, FLANNELS, Frasers, USC, and Everlast. Its current headquarters are in Shirebrook, Derbyshire.

When asked what the move would mean for jobs in Shirebrook, a spokesperson said: “The proposals for a global headquarters campus will support the growth of the business. No decisions have been made.”

Designed by architects Grimshaw – the firm behind the Eden Project, London’s Excel Phase II, and the Lloyds Banking Group headquarters – the campus would include logistics space, offices, R&D retail, a hotel and leisure facilities.

A gym and bookable courts and pitches are also planned and would be open to the public.

A spokesperson for Frasers Group said: “We have worked closely with local partners to develop proposals for a global headquarters campus at Ansty. This would deliver a well-located, world-class platform to further bolster our elevation strategy, sector-leading ecosystem and growth ambitions. A planning application has now been submitted and we will continue to work with our partners through the planning process.”