Nottingham brand and digital agency reveals new name

Tracey Burridge

Nottingham brand and digital marketing agency, RizkMcCayTribe, has rebranded to SANDBOX.

The company, which is based in the city’s Lace Market area, says the name change “reflects the agency’s vibrant team spirit and sets the stage for an exciting new chapter”.

Business director Tracey Burridge said: “Yes, we’ve changed our name. But we’ve also done so much more than that – we’ve embraced a mindset. We’re all about creativity, here at SANDBOX. So, it’s only right that our new name encapsulates a place where curiosity thrives and innovation has no boundaries.”

Fellow director Nadia Rizk said the journey to SANDBOX was a team effort, with each member contributing to a name that “encapsulates the agency’s essence and collective aspirations”.

She added: “As SANDBOX surfaces, the impact is real. Cleaner, clearer and more aligned with the agency’s creative essence – a unified vision and a genuine sense of purpose.

“More than a name, SANDBOX emerges as a creative playground where clients and the agency’s team connect to explore endless possibilities.”

Director Helen Andrews said that SANDBOX is promising exciting plans ahead, with new services and initiatives, “pushing boundaries and delivering business growth through strategic thinking”.