Software provider acquires global hotel tech specialist

The Access Group, the business management software provider, has added hotel and casino technology specialist SHR to its hotel management technology suite.

By integrating SHR’s capabilities with Guestline, an end-to-end hotel platform acquired by Access in 2023, customers will benefit from an integrated technology solution from a single provider.

SHR’s 2,000 hotel clients will join Guestline’s 3,000 properties, improving efficiency and profitability.

The acquisition also strengthens Loughborough-based Access Group’s modular product approach, enabling hotel guests to customise their tech stack based on specific needs.

Based in Houston, Texas, with offices in Ireland and Spain, SHR offers a range of technology solutions, including a dynamic central reservation system (CRS), internet booking engine (IBE), customer relationship manager (CRM), revenue management system (RMS), and tools for digital marketing and loyalty programs.

Champa Magesh, managing director at Access Hospitality, said: “We’ve always worked to provide world-class products and unrivalled technological capabilities, and SHR embodies that ambition.

“The acquisition further bolsters our accommodation offering following the addition of Guestline last year. SHR is undoubtedly the world’s leading automated hotel technology platform and a significant addition to our hospitality offering.

“In this increasingly complex industry, leveraging AI’s immense potential gives hoteliers a competitive edge – enabling them to revolutionise guest experiences, drive operational efficiencies, and increase revenue.”