Agency round-up: Tank; Purpose Media; Briight
Digital marketing and PR agency Tank has been appointed by a global communications specialist, Esendex, to carry out its marketing and communications in the UK and other key territories.
Headquartered in Nottingham, Esendex works in the business communications sector specialising in mobile messaging services, including SMS, rich communication service (RCS) and WhatsApp for business.
Working with the likes of British Airways, Bupa, Fujitsu and JustEat, Esendex is owned by one of Europe’s largest business messaging solutions providers, Commify.
Tank will provide a mix of brand PR, digital PR, SEO and content support to help Esendex expand its profile across the UK, Ireland, US and Australia, as well as increasing awareness of its products and driving conversions.
Tom Rahder, CMO of Commify, said: “Mobile messaging is a valuable tool for marketers, which is why it’s becoming more popular. With open rates of 98% and high engagement levels, businesses can get their messages seen by their target customers almost immediately, which helps to increase conversions and their bottom line.
“We’re excited to be working with Tank to build awareness across our target markets and expand our authority as a leading business communications specialist.”
Martyn Gettings, head of PR at Tank, said: “With our combined marketing and PR efforts, we are looking forward to helping elevate the Esendex brand to become the provider of choice in the Communications Platform as a Service (CPaaS) space.”
Marketing agency Purpose Media is helping the East Midlands’ newly elected mayor and the team she leads communicate with the two million people living in their region.
The South Normanton-based business was chosen by East Midlands Combined County Authority to design and build a website which will demonstrate how it is delivering the region’s strategic priorities after a historic devolution deal signed with central government.
The body came into being in the spring of this year, taking over responsibility from Westminster in areas such as transport, skills, regeneration and economic development across Derby, Derbyshire, Nottingham and Nottinghamshire.
It controls a £1.14bn investment fund and is responsible for £1.5bnof transport spending, under the leadership of Claire Ward, who was elected as East Midlands Mayor in May.
Tim Lenton, Purpose Media’s digital innovation and strategy director, said: “We are proud to be part of the East Midlands business community and to represent many clients who are also based locally, so it is a thrill to be selected to support the new combined county authority in its work attracting investment, encouraging prosperity and creating opportunity within the area,” he said.
“We were able to draw on our 15-year experience of building websites for hundreds of clients and working with government bodies such as the Department for Culture, Media and Sport and the Forestry Commission.”
“Timeframes were tight, but we used our technical expertise to deliver a flexible platform which blends the best tools available with our own creativity and which can be developed in line with the authority’s future needs,” added Lenton.
“Once again it shows that clients can present us with pretty much any challenge and we are able to rise to meet it.”
Richard Dawson, the authority’s interim strategic communications manager, said: “We are really pleased with the look and feel of the new website, which was delivered on time and to our exact specifications. It has been a pleasure dealing with the Purpose Media team.”
Tracy Harrison
Derbyshire’s specialist child exploitation charity, Safe and Sound, has teamed up with Derby-based visual marketing agency, Briight, to document the charity’s journey of creating their new city centre premises.
Safe and Sound has secured the purchase of 8 Bold Lane, a former restaurant in Derby’s Cathedral Quarter. This will enable the specialist team to support more young people and families and provide a broader range of services. The charity will also make space available for other charities and organisations to deliver their services.
The team at Briight will be documenting the progress throughout the refurbishment journey – culminating in the planned official opening in January 2025.
The first chapter in the story has just been released with Safe and Sound CEO Tracy Harrison taking the camera on a tour of the building.
Harrison said: “We are incredibly grateful to the team at Briight for their support in this. Showcasing the refurbishment journey will particularly engage and resonate with young people, families and other charities who will make use of these facilities and allow us to showcase the facilities that will be made available for their use.
“It will also help us to better communicate with the funders and the many generous individuals, companies and organisations who have pledged money and other pro bono support.”
Briight’s director Rob Dawes continued: “It’s vitally important for any organisation to seize every opportunity to capture great visual content to share and grow their audiences. Especially when it’s such a key moment in their history, like this is.
“As an agency with a strong sense of community and a mission to inspire the people of Derby, we are delighted to be using our expertise to help such a worthwhile charity who are working hard to protect young people and their families across Derbyshire from those looking to exploit them and do them harm – both online and in person.
“It was fascinating seeing behind the scenes in these early days of the refurbishment project, and we look forward to returning regularly to capture video updates so that everyone can see how their fundraising and support is translating into city centre facilities that will help so many local people.”
