Frasers takes share in retail and distribution group as it looks to grow empire Down Under

Shirebrook-based retail giant Frasers Group has bought a 14.65% share in Accent Group, the retail and distribution business in the performance and lifestyle market in Australia and New Zealand.

In its full year 2024, Accent posted AUD$1.6bn of sales from nearly 900 stores and websites, consisting of leading multi-brand sports fashion stores, vertical owned brands, and global exclusively distributed brands such as Skechers, Hoka, UGG and Vans.

Frasers says the deal will help grow its presence in Australia and New Zealand. Accent says it intends to offer Frasers the opportunity to propose a director to join its board.

Michael Murray, CEO of Frasers Group, said: “This investment is an exciting step in the expansion of our international footprint, which is a key growth driver for the group. Accent has built an incredible ecosystem of sports and lifestyle brands in Australia and New Zealand. They have a strong platform across stores, digital, and distribution, offering a lot of potential for Frasers concepts and brands. We are looking forward to working with the Accent management team to unlock mutually beneficial opportunities for both groups.”

Daniel Agostinelli, CEO of Accent Group, said: “We have been in discussions with Frasers Group for some time about a strategic relationship, and have been impressed by its management team and believe that there is a strong cultural alignment between both organisations. We see the potential for significant mutual opportunity with Frasers Group, and are excited by the beginning of this new relationship between the organisations.”