Penny for your thoughts – business psychologist rebrands and reveals new partnership

Business psychologist and executive coach Penny Strutton has announced a rebrand with a focus, she says, of “putting people first”.

Strutton, who founded Think Forward Consulting 13 years ago will now once again operate under her own name, with the Think Forward brand becoming the mechanism of delivery and training.

Strutton said the Think Forward approach is built on “creating lasting behavioural change” in organisations by “focusing on people—helping them unlock their potential, collaborate effectively and lead with confidence in today’s fast-paced work environment”.

Strutton has partnered with Press for Attention PR, led by former journalist and thought leadership expert Greg Simpson, who is a finalist in this year’s East Midlands Business Masters Awards. Together, they will work to amplify Strutton’s message

“People love to make marketing complicated but at the end of the day, people buy from people,” said Simpson.

He added: “Penny is quite rightly honing in on and developing her personal brand by placing her name and vibrant personality front and centre.

“In a world that is more and more driven by Ai and the digital experience, it is crucial for experts like Penny to embrace their unique character as much as market their skillset. Think Forward will remain the cornerstone of Penny’s coaching and leadership development methodology but Penny herself will lead with a renewed focus on human-driven results.”

Strutton said: “In today’s landscape, where AI is automating many tasks, people want to work with real people, not faceless brands.

“My work has always been about helping individuals and teams thrive and by bringing my personal brand to the forefront, I’m better able to connect with clients who value that human touch. Think Forward remains the core methodology I use to deliver results but this partnership with Greg will ensure that personal touch and human message is heard clearly.”