Mood Bears cuddles up to marketing specialist Hunter Price

Mood Bears meet Hunter Price International

Dragons’ Den success story, Mood Bears, has linked with Oldham-based consumer product developer, Hunter Price International, to help expand its retail presence in the UK and Europe.

Mood Bears promote mental health positivity and emotional wellbeing through its thoughtful plush bears.

The eight bears each represent a different emotion: Happy, Sad, Silly, Calm, Nervous, Angry, Love and Hope. Each bear has a distinct colour unique embroidered mood on its feet.

Hunter Price has been appointed to build on the Mood Bears story through impactful consumer products which continue to help young people understand and talk about their feelings.

The business is currently developing ranges across its product categories, stationery, arts & craft and accessories across hair, jewellery, keyrings & charms.  The debut ranges from Hunter Price will be previewed later this year and available in retail from 2025.

Allana Holmes, commercial director at Hunter Price International, said: “Playful products with a purpose – it’s what we’re all about, so naturally, the Mood Bears have found a home at the Hunter Price playhouse.

“We’re having a lot of fun creating the first collection of products, tapping into each of the different emotions of the Mood Bears to help people acknowledge and communicate their feelings, it’s a rewarding process.”

Joanna Proud, founder of Loughborough-based Mood Bears,  said: “Hunter Price completely understands the Mood Bears concept. Mood Bears – it’s so much more than a business and a brand to me, so finding the right partners who will help build and grow for long term future of the brand is crucial – and I truly believe Hunter Price is the right consumer product partner for us.”

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