Hot tub manufacturer acquires international counterpart

A Chesterfield-based manufacturer and distributor of hot tubs and wellness products, has acquired the trading operations of an international counterpart.

Superior Wellness has strengthened its presence in the wellness industry by acquiring the trading operations of Portugal-based company Portcril.

With a network of over 500 partners, Superior Wellness is known for brands like Platinum Spas, AquaSolus, HEKLA, and Chill Tubs.

The addition of Portcril helps Superios Welness expand internationally and bringing quality wellness products to a broader market.

All 44 employees at Portcril will keep their roles, with the company continuing to fulfill existing orders.

Past warranties will also be honored and supported through Superior Wellness’s systems.

Rob Carlin, managing director of Superior Wellness, said: “We are incredibly excited to welcome Portcril into the Superior Wellness family. Portcril has a strong legacy in the hot tub industry, and we look forward to working closely with José and Diogo, from the founding family and current Executive Directors of Portcril, to build on their success. This acquisition not only strengthens our product portfolio but also allows us to continue delivering exceptional products and services to our customers, with the addition of a European production facility and operating base to our global network of manufacturing and operational facilities.”

José and Diogo Teixeira, the executive directors of Portcril, said: “Joining forces with Superior Wellness is an exceptional next step for us. We are confident that this partnership will allow Portcril to thrive for many more decades, and we are excited to be part of such a dynamic and forward-thinking company.”