Events company swoops for counterpart to expand services

Leicester-based Premier Events has acquired PYTCH, a Bristol event production and technology company, to combine the firm’s expertise and offer a more integrated service to clients.

Premier Events operates from a 26,000 sq ft headquarters with over 30,000 pieces of AV equipment, multiple studios and a specialist woodshop.

With a team of 40 staff, the agency is known for delivering events for global brands.

By joining forces with PYTCH, Premier gains access to new technology and different options, improving its existing services in AV production, content creation and event management.

Ben McCarthy, managing director of Premier Events, said: “This acquisition is a major milestone for both Premier and PYTCH and a step forward in our mission to become an industry-leading, fully integrated, full-service event agency. Building on our strong organic growth in recent years, this partnership will help power our growth plans for 2025 and beyond.”

Johnny Palmer founder of PYTCH, said: “After 25 years of being in the live events industry, I am delighted to announce that Premier Events have acquired PYTCH. They are a great fit, and Premier will manage the PYTCH brand, clients, and key staff moving forward. I am super excited to see how Ben and the team grow their larger operation, and I will remain available to support them in any areas required in the foreseeable future.”