Leicestershire start-up scores funding boost for growth plans

The Gleevolution Factory

The Gleevolution Factory, a Leicestershire-based learning and development company, is ready to take things up a notch with a £15,000 funding boost from First Enterprise under the British Business Bank’s Start-Up Loans programme.

Launched in July last year, the company plans to use this boost to improve its brand, launch a new website and ramp up its marketing efforts.

Founder Joe Whibley, with over 25 years of experience in retail, sales, and training, has built the company around hands-on training sessions that focus on leadership, customer service and sales skills.

Whibley said: “As a startup founder, my main challenge was spinning all the plates, I live in a world that has a repetitive cycle. It was tough at times to focus on business growth and strategy. However, the loan has helped me to use a specialist for my branding and social media work which frees up some time.

“I would also like to add that whilst the loan has made a huge difference, my business advisor was brilliant throughout the whole process.”

First Enterprise – Enterprise Loans offers business loans between £500 and £150,000, funded through various regional funds, to start-ups and SMEs that may not qualify for traditional bank loans.

Inderpal Singh, business advisor at First Enterprise said: “This business really has a unique approach to training staff, Joe’s ideas of combining fun and work made working with him feel refreshing and exciting. I wish him the best of luck on his endeavours with Gleevolution.”

Close