Tile firm scores with The Brewers

Andrew Hayward

Burton on Trent manufacturer Russell Roof Tiles has announced a sponsorship deal with its home town championship football team Burton Albion.

Known as The Brewers, the team are managed by Nigel Clough and were promoted into the Championship last season.

This is the first sponsorship of its type by Russells who are sponsoring the East Stand as the Brewers play in the Sky Bet Championship for the first time in the club’s history.

Burton Albion commercial director Fleur Robinson said: “We are expecting a fabulous atmosphere at every game this season, especially as there will be a large contingent of travelling supporters at every fixture.

“I’m sure the Russell Roof Tiles Stand will be packed every match with fans cheering on their team, just as the home stands will be full of Albion supporters getting right behind Nigel Clough’s team.

“Playing Championship football has generated a lot of commercial opportunities and I’m delighted that Russell Roof Tiles will be sponsoring the East Stand and joining us for what will be an exciting new chapter.”

Andrew Hayward, managing director of Russell Roof Tiles, said: “We’re delighted to be sponsoring Burton Albion at this prestigious time in the club’s history.

“With our home and head office in Burton this is the perfect partnership, and a great opportunity to further support our local sporting heroes and the local community.”