Dunelm reports ‘significant’ online growth

Leicester homewares giant Dunelm says the investment it had made in its digital platform is paying dividends after reporting “significant” online growth.

In a fourth quarter trading update issued today (15 July), the firm reported that store sales had dropped by 28.6% to the end of June, while online and home delivery sales had risen by 105.6%.

Full-year profits are expected to be in the range of £105m-£110m – down from £125.9m in 2019, while turnover has dropped to £1.06bn – down almost 4% from £1.1bn.

Dunelm says the majority of its staff are no longer furloughed and that it won’t be making any further claims under the Job Retention Scheme as it enters its new financial year.

Nick Wilkinson, Dunelm’s chief executive, said: “We are incredibly proud of how our team and committed supplier partners have responded during the pandemic and of what we have achieved together. Our colleagues have demonstrated exceptional commitment, agility and resilience to adapt our proposition and operations and I would personally like to thank them all.

“The decisions we have made over the last few months have been guided by our principles and values and we are emerging from this unprecedented period as a stronger business. This has given us the confidence to accelerate our digital transition and introduce new ways of serving our customers. There is lots more to do and we are energised to evolve our customer proposition and operations at pace, as we continue to navigate an uncertain external environment.”