Home care tech firm to create hundreds of jobs

Home care tech firm Cera Care says it will crate hundreds of jobs across in Derbyshire and Nottinghamshire after vowing to recruit, retrain and deploy new care staff from industries that have suffered mass redundancies due to COVID-19.

Cera Care is recruiting up to 10,000 new carers nationally and will be focusing on sectors with transferable skills for social care such as airlines, retail, customer service and hospitality, with successful applicants being selected, trained and onboarded into frontline roles in as little as 10 days.

Cera is a technology-enabled home care provider using digital and data analytics to improve elderly care services. In addition to its carer community working directly with elderly individuals, the company’s app also gives family members and medical practitioners up-to-date health information, ensuring the needs of elderly individuals can be predicted and addressed in real-time.

Cera Care was recently selected as the UK Government Department for Health and Social Care’s exclusive technology partner, ensuring all social care providers have access to a digital platform for nationwide recruitment and training of social care staff.

Launched in 2016, the company has built machine learning algorithms for elderly care which allow it to predict health deteriorations before they occur. To date, the company raised over $90 million through equity and debt financing to support its national expansion, and the roll-out of its pioneering SmartCare technology platform. Over the last four years, Cera has grown to become one of the largest health-technology companies in Europe.

Dr Ben Maruthappu MBE, co-founder and CEO of Cera Care, said: “Every day we’re seeing more and more job losses, whilst the social care sector remains massively under resourced. It’s vital that we use this moment to widen the talent pool for social care and offer opportunity to those with transferable skills who can help to strengthen the sector. To help beat the virus and put people back to work, Cera Care is creating thousands of jobs providing critical support to our country’s NHS at a time when it needs it most, through a combination of our carer workforce and best-in-class technology.”

Maruthappu was recently included in the Queen’s 2020 New Year’s Honours list, receiving an MBE for services to Health & Social care technology.

Whilst Cera Care says it is encouraging applications, and will create roles, right across the U.K, the majority of positions will be filled across the follow regions: London, King’s Lynn, Norwich, Stowmarket, Peterborough, Derbyshire, Old Stratford, Nottinghamshire, Staffordshire, Cumbria, Lancashire, Wiltshire, Essex, Kent, and Abercynon.