Sales soar at ‘resilient’ Dunelm

Leicester-based homewares giant Dunelm has seen its sales soar by almost 37% in the 13 weeks to September 26, outstripping its own expectations.

The company said it continues to win market share in a “buoyant” market as it posted revenues of £359.1m for its first quarter.

Nick Wilkinson, Dunelm’s chief executive, said: “We are really pleased with our very strong performance in the first quarter, with customers responding well to the Dunelm offer across all product categories, both in-store and online.

“Recent months have seen homewares become even more relevant, as people spend more time in their homes up and down the country. Our colleagues and suppliers have worked really hard to ensure our value focused, market leading proposition resonates with customers. The strength in trading at this early point in the year is testament to their exceptional commitment and adaptability.

“While we remain cautious about the continued uncertainty in the wider market, the resilience and flexibility of our business model leaves us well positioned as we enter our peak trading period and we remain confident in our ability to grow market share and help even more customers create a home they love.”