Dunelm enjoys Christmas boost as sales soar

Homewares retailer Dunelm enjoyed a strong Christmas period with total sales rising by almost 12% to £360.4m.

The firm said this morning (January 14) that it had performed “significantly ahead of the market” for the 13 weeks to December 26 and that its online home delivery business had more than doubled for the corresponding period in 2019.

Currently all 174 stores are closed to customers, with all but five stores still able to operate a Covid-secure and contactless Click & Collect service. Home Delivery services continue to operate as normal.

Nick Wilkinson, Dunelm’s chief executive, said:

“Our strong performance continued into the second quarter, whilst we adapted to the various restrictions and resulting store closures across our estate. I am immensely grateful for the engagement and resilience of the Dunelm team who, along with our suppliers, have demonstrated their outstanding commitment to our core value of being ‘Stronger Together’.

“We enter 2021 with further restrictions and our primary focus remains the health and wellbeing of our colleagues and customers across the business.

“Beyond this near term uncertainty, we’ve never felt more confident about the future. Our scalable proposition combines an in-store and digital offer which, with agile technology, we will continue to develop at pace. As our homes play an increasingly important role for all of us, we are well placed to build even closer relationships with our customers and extend our market leadership.”