200 Degrees brews up new recyclable packaging

Coffee roaster 200 Degrees Coffee has revealed new packaging across its retail coffee bag ranges and wholesale packaging soon to follow, which are both 100% recyclable.

The new black and easy resealable coffee bags represent 200 Degrees’ core “house beans” such as Brazilian Love Affair. The white coffee bags showcase their “guest beans”, which are origin selections from Africa, Asia and Central America.

Both designs feature wallpaper print, which has been inspired by 200 Degrees’ flagship and first coffee shop at Flying Horse Walk in Nottingham. The shop is housed in a 17th century coaching inn building, with Tudor-style leaves, berries and flowers incorporated into the design.

200 Degrees has also launched coffee pods – in partnership with coffee pod recycling service PodBack – which will be compatible with Nespresso original machines.

The coffee roaster will be a part of the PodBack scheme, which encourages consumers to bring their used pods back to the shop to be recycled as well as at designated areas such as supermarkets, shops and through local councils at home.

Commercial director Will Kenney said: “As we hit our milestone of ten years in business this year, we felt it was time to refresh our 200 Degrees packaging and create something that was not only 100% recyclable but also practical and contemporary.

“We wanted to provide customers with better accessible coffee to drink and enjoy at home, and also make the roast that people know and love more recognisable when coming into our shops.

“We’ve chosen distinctive designs to firstly pay homage to where we first started selling coffee and secondly to help break down some of the language barriers that often deter people from buying speciality coffee.

“As well as the new packaging, we have launched coffee pods as part of our offering. With technology changing and new machines entering the market, it felt like the natural next step for us to make great coffee at home both convenient and accessible to more people.

“We want people to feel at home at 200 Degrees, by enjoying the same favourite blend in our shops as they do in their own homes.”

The new packaging is available to buy in 200 Degrees’ shops and online, as one-off bags of whole bean or ground coffee, or through its home subscription service. 200 Degrees’ Christmas gift box will also soon be available, featuring blends of The Roast of Christmas Past, The Roast of Christmas Present and The Roast of Christmas Future.

200 Degrees coffee shops are in Nottingham, Leicester, Lincoln, Cannock, Birmingham, Sheffield, Liverpool, Leeds, Barnsley, Manchester, York, Cardiff and soon to be Derby.