Financial advisory firm celebrates major accolade with rebrand

Smith Cooper Independent Financial Solutions has changed its name after being awarded Chartered Financial Planner status – an accolade that only 15% of financial advisory firms in the UK possess.

The Leicestershire firm will now trade as “Everlong Wealth” to reflect the long-term nature of the support it offers its clients.

Paul Hamilton, managing director of Everlong Wealth, said: “We have always prided ourselves on our longstanding client relationships and how we support our clients at every age and life stage. Our change in name highlights the importance of the core values we have always held.

“Although the name of our business may be changing, the first-class services and truly independent financial advice we have always provided will remain the same. To have received corporate chartered status from the Chartered Insurance Institute is a fantastic achievement and the direct result of our team’s long-term dedication to our clients.”

He added: “We look forward to taking this next step in our journey as a chartered financial planning company with our clients by our side.”