Nottingham property agency goes North for expanding doughnut company
Nottingham-based Box Property has made its first UK acquisition for East Midlands doughnut company Project D, that will see a new store in opening on Parliament Street, York.
Founded in 2018, Project D now has over 100 employees who create, bake, box and deliver doughnuts nationwide via online sales, a network of pop-up events and through its shops.
Frankie Labbate, director at BOX, said: “This is the start of an ongoing and exciting expansion in to retail,
by what is a cool and innovative brand with an amazing product. Watch this space as there are more stores to
follow imminently.”
Project D’s marketing director and co-founder Max Poynton said: “York is such a great fit for our brand,” said Max. “It’s such a cool place to visit, and we’ve always had massive success at the many pop-up events we’ve done there.
“I love going back there as often as I can, having fallen in love with the city as a young child.
“Whenever we’ve visited more recently, people have often asked us when we’re going to open up a permanent retail store there. Well, it’s coming very soon – and we are so excited.
“We are confident that our doughnuts are second-to-none. Their premium quality is the perfect match for a premium city like York.”
The new store will open in September.
