LCFC Women announce partnership with Leicester watch brand

Leicester City Football Club Women has unveiled their collaboration with Sekonda, a watch brand based in Leicester.

Sekonda’s branding will now be featured on the back of the Leicester women’s football shirts, with its debut appearance in the upcoming match against Manchester City at the King Power Stadium this Saturday.

Harj Hir, head of partnerships at Leicester City, said: “We’re really pleased to partner with Sekonda as this represents another impressive step forward for LCFC Women, who are at an exciting stage in their journey.

“The team have started the season magnificently, and we look forward to working with Sekonda during the 2023/24 WSL campaign.”

Alison Forrestal, chief executive at Sekonda, said: “We’re thrilled to be partnering Sekonda with LCFC Women and look forward to collaborating with this incredible team over the coming years.

“Supporting the community we operate is important to us and we are delighted to become part of the Leicester City family.”