Tank rolls in as PR partner for shopping centre

Tank, a digital, PR and marketing agency, has been appointed as the new brand PR partner for Leicester’s Highcross Shopping Centre.

The firm’s role involves promoting the centre’s retail, hospitality, and leisure offerings, along with its seasonal events calendar.

Additionally, the team will focus on enhancing local stakeholder partnerships and increasing community engagement.

Highcross, spanning 1.2m sq ft, is anchored by John Lewis and houses popular brands such as Zara, Reiss, H&M, and Apple, as well as various dining options like Nando’s, Turtle Bay, and Wagamama.

The centre also has leisure facilities including a 12-screen Showcase Cinema de Lux, Treetop Adventure Golf, Social Climbing indoor bouldering centre, and The Gym Group.

Megan Griffin, senior marketing executive at Highcross, said: “At Highcross, we’re looking to set the standard for the evolvement of shopping and leisure destinations. We’re committed to making every visit to our centre memorable and meaningful for the customer. That’s why we’ve chosen Tank to lead our PR efforts. They understand our vision for Highcross as a leader in the industry, and with their extensive shopping centre and retail knowledge, they’re well-equipped to help us achieve it.