Brewers celebrate new ownership with renewed sponsorship deal

Roof tile manufacturer Russell Roof Tiles (RRT) has renewed its sponsorship of Burton Albion FC for the 2024/25 season.
The League One team was acquired by Swedish-based Nordic Football Group (NFG) at the beginning of June. Chairman Ben Robinson, who has been club owner for over 40 years, sold his majority ownership stake but still plays a pivotal role as honorary chairman. His daughter Fleur Robinson has been appointed CEO after a three-year spell at Wrexham FC.
Russell Roof Tiles, headquartered in Burton, has shown long-term support to the club for nine years, as well as having sponsored the East Stand at the Pirelli Stadium since 2018, which is close to one of its three manufacturing sites.
The firm will also be the rear of shirt sponsor for the fifth consecutive season, showcasing its logo on both the home and away shirts which will be worn by Mark Robinson’s first team squad throughout the upcoming Sky Bet League One campaign.
Managing director of Russell Roof Tiles, Andrew Hayward said: “We would like to congratulate Burton Albion FC as they embark on an exciting new era under new ownership and look forward to working with the new owners. We have worked alongside the team for almost a decade and our business takes great pride in our support of our local club, as well as the work of the Burton Albion Trust.
“Russell Roof Tiles is headquartered in Burton as well as having a site in Scotland and is a firm believer in supporting its local community”.
Robinson said: “Football is a powerful tool for making a difference in the community and sponsors like Russell Roof Tiles know they are supporting all that we do, as well as the team that goes out onto the Pirelli Stadium pitch on a Saturday afternoon.
“With the greater national and international exposure that will be generated by the EFL’s new TV deals, we are looking forward to an even more rewarding season for our sponsors and commercial partners as we begin an exciting new era at the Pirelli Stadium.
“I want to thank Andrew Hayward and his team at Russell Roof Tiles for their continued support, and we look forward to another successful year together.”