Agency round-up: Hallam; Impression

Nottingham digital agency Hallam has revealed Workbooks as its latest client.

Workbooks is a cloud-based customer relationship management (CRM) platform.

Hallam will support the company’s strategy for global expansion through ad campaigns along with supporting design and copywriting, and also paid media planning and execution.

Dan Roche, chief marketing officer at Workbooks, said: “We’re delighted to work with Hallam: a digital agency who understands taking calculated risks to achieve bold creative work that has a clear commercial outcome. We’ve got some audacious plans and I’m confident the campaign will help us cut through in highly competitive market”

Julio Taylor, CEO at Hallam, said: “Bravery in B2B marketing is all too rare, so we’re delighted to welcome Workbooks. Whilst there might be many CRMs out there, Workbooks’ product comes with better service, at a much lower cost, with a strong product, and ultimately a better outcome in terms of the technology doing what it should do.

“As a challenger brand, we’ll be working on a disruptive, brand-focused campaign and we’re excited to see what we can achieve together.”

The Cornish Company has appointed Nottingham-based Impression.

The agency will deliver a suite of services spanning digital strategy, paid media, SEO, digital PR, creative, digital experience and measurement solutions.

Sophie Handley, head of marketing at The Cornish Company said: “This partnership will allow us to amplify our brand story and connect with even more customers who share our passion for quality, sharing experiences with loved ones, and the best of Cornwall! With Impression’s expertise in media strategy and innovative marketing, we’re confident that together, we will drive meaningful growth and expand our reach in a way that stays true to our values.”

Adam Bly, head of growth at Impression added: “We are delighted to have started this partnership with The Cornish Company. The first call with the team was great and things got more exciting from there, culminating in a pitch at the client’s offices on a beautiful sunny Thursday in Cornwall. This ambitious brand is already an inspiring lockdown success story – we’re excited to help them write their next chapter!”