Authors celebrate success after business book accolade
A book aimed at encouraging better learning techniques to improve business prospects has proved a winner.
Merseyside education consultants Andy Griffith and Mark Burns wrote ‘The Learning Imperative’, which was on a five-strong shortlist for The Business Book Awards 2019 in the HR & management category.
The two authors are now celebrating their success after being crowned winners.
The Business Book Awards celebrate the work of authors who have shared their industry or market knowledge, experience and expertise in published book form.
Mark Burns has developed a proven track record in improving teaching and leadership in education. More recently, he has worked with FTSE 100 retailers and third sector organisations to develop the quality and impact of their learning programmes on performance.
Andy Griffith has more than 30 years’ experience as an educator. His work is driven by his mission to help both adults and young people to be more open to learning and, thereby, more effective.
They wrote The Learning Imperative to share their learning from working with hundreds of teams and organisations over the past 12 years. They said they wanted to distil the essential reasons why some of them were learning-centred, and whose performance evidently improved over time, while others patently were not.
This involved revisiting many of their clients from the past to interview them, as well as analysing the barriers that prevented certain teams and organisations from developing a learning culture.
The book walks the reader through logical steps to consider, diagnose, plan, deliver and reflect on professional learning.
Mark Burns said: “I’m thrilled to receive the award and humbled by the feedback from the judges after so much work has gone into writing the book.
“We want this book to help busy leaders to maximise the impact of learning on the performance of their teams.
“Therefore, we hope that the publicity the award brings will help us to enable us to reach further.
“It takes a team to get a book written and published. I’d like to pass on our grateful thanks to our editor Nick Owen and all of the wonderful team at Crown House Publishing for their support and encouragement throughout the process.”
The authors’ work was previously shortlisted in the Best Learning & Development Initiative – Public/Third Sector category of the 2018 CIPD People Management Awards.
The book is also a finalist in the 2018 INDIES Book of the Year Awards in the business and economics category.