Eleventh heaven for coffee brand as new shop brings jobs boost

Nottingham coffee brand 200 Degrees is set to open a new coffee shop at the East Midlands Designer Outlet next month, creating 16 new jobs in the process.

The 80-seater, 1,865 sq ft shop is located at Junction 28 of the M1 next to an Antler outlet.

This is the company’s eleventh coffee shop to open since 2014.

Tom Vincent, co-founder and director at 200 Degrees, said: “This is the first out of town location for us in the UK and we chose the East Midlands Designer Outlet as it’s a prominent, retail destination. We also hope to satisfy our barista’s endless desire for Converse, the shop is a few doors away from us.

“As well as serving up fresh food every day, we look forward to offering our locally roasted coffee beans and a wide range of high calibre coffee equipment and gift ideas – especially as it’s nearly that time of year.

“For people who know us, there will be lots that’s familiar and we’re keen to offer a seat to everyone from flagging shoppers and fellow workers, to business people looking for a bit of space and some WiFi. Our takeaway service has been fine-tuned over the years and we’ll be open early for freshly made breakfasts.”

Paul Tyler, centre manager at the East Midlands Designer Outlet, added: “We are thrilled to welcome Nottingham-based coffee roasters, 200 Degrees Coffee to McArthurGlen Designer Outlet East Midlands. We are passionate about supporting local businesses and are delighted to be able to offer our guests another independent food and beverage offering.”