Agency round-up: Eden PR; Purpose Media

The Eden team

Nottingham public relations agency Eden PR has signed the Mental Health at Work Commitment in time for Mental Health Awareness Week.

Joining a growing movement of over 1,000 organisations across the UK, Eden can take advantage of the framework, developed with the knowledge and expertise of mental health charities, to create an environment where its employees can thrive.

Emily Winsor-Russell, director and head of new business at Eden PR, said: “The health and happiness of our team is of paramount importance to us at Eden. Having recently established our first Employee Wellbeing programme, which includes regular scheduled 1-2-1 meetings, monthly staff socials and trained Mental Health First Responders (MHFR), signing the Mental Health at Work Commitment is the next step, equipping us with the resources needed to go the extra mile for our team.”

Sarah Merrington, mental health at work programme manager, said: “We’re delighted to see Eden sign the Mental Health at Work Commitment. By embedding our six standards in the way it operates, Eden is demonstrating a real commitment to supporting the mental health of everyone in their workplace.

“We know it can be hard to talk about mental health and seek support, which is why public commitments such as this one are so important. With issues like stress, anxiety, and depression common across all employers, regardless of size or sector, we want to see every employer recognise and address any work-related causes of poor mental health among their staff.”

A Derbyshire full-service marketing agency has been praised for getting to the heart of the message after it built a new website for a firm which supplies hospitality technology to some of the UK’s most iconic venues.

Purpose Media, which is based in South Normanton, created the website for fellow Derbyshire firm Kappture, whose electronic point-of-sale and mobile payment software solutions are used by millions of people at hospitality outlets in stadiums, concert halls, universities and large companies each year.

Its products enable operators to receive orders and take payments via innovations such as mobile apps, EPOS terminals and touchscreens and among the venues using its technology are Celtic Park, home of Celtic FC in Glasgow, Croke Park in Dublin, the OVO Arena in Wembley and the AO Arena in Manchester.

Matt Bonser, account director at Purpose Media, said: “We’d been through a brand profiling exercise with Kappture before and we knew the business inside and out, so when it came to building their new website, we knew the direction we wanted to go in.

“Their solutions make a huge difference in helping operators increase people’s spend and reduce queuing times and we brought that to the fore through the copy and the imagery, in line with the brand guidelines.

“We pride ourselves at getting to the heart of each client’s business and creating websites which clearly communicate the benefits that their products or service have for the end-user. We’re pleased and proud of what we have achieved on behalf of one of the major operators in the hospitality technology sector.”

John Murphy, digital marketing manager at Kappture, said: “Our previous website had served us well, but we wanted a refresh with a website that clearly explained who we are and what we do.

“Purpose Media understood us and our target audience perfectly and the site has made it clear how our products help hospitality operators, backed up by the technical information if they require it.

“It’s very clearly laid out and it’s easy to navigate, which is vital because our target clients occupy a variety of roles in a range of sectors, so it has to be able to explain what we do in straightforward terms.”